Catalina Higuera
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Design Thinker & Graphic Designer
Projects
Delicatessen
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Branding & Marketing Strategy
Development of brand identity including logo design, voice definition and brand guidelines (physical and digital).
Actionable marketing and communication strategies that enable relationships and engagement with the target audience.
Oh my dog!
Branding & Web design
Branded eCommerce aimed to simplify the user journey as much as possible while at the same time delivering powerful brand moments that surprise and delight clients.
Línea 565
Print Design
Strategic and creative print project, aimed to impress and evoke a response on readers.
The Hobby
Maker
Social Media Campaign
Campaign aimed to navigate conversations in the social media landscape, helping the brand to use earned and paid media to influence brand favorability, conversions and purchase intent.
